Tech start-ups are a popular sector of investing for a wide variety of  reasons. For consumers there’s a never ending need for innovation every day, and the potential of investing in the next break out company is alluring. You may have heard of the recent acquisition of Marketo by Vista Equity Partners, a firm co-founded by Brian Sheth. If you’re thinking investing in the tech sector, you may want to keep an eye out for some of the trending tech start-ups the are at the crux of communication and can enhance the lives of the everyday consumer.

One area to keep an eye on – Location Based Apps/Solutions–  For example take a look at Pokémon Go, a new mobile video game is greatly dependent on GPS services and determining the place where the gamer is moving.

Watch this CNBC Report on the record-breaking adoption of Pokemon Go!



People tend to use social media each day. Social media includes online communities like Twitter and Facebook, where users share their thoughts and content with friends. Because of this, information often spreads like wildfire across the Internet as people pass messages along to their friends. This is good for companies that wish to advertise, as information based on their goods and services can spread quickly. If you own a business and are thinking of using SMM to market check out the tips below.

  • When you write a blog post, be sure there is a share button for FaceBook included. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This can have a multiplying effect and expand the number of viewers. This, in turn, will generate even more visitors to buy your products.
  • Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.
  • A strong social media network will take a lot of time, effort and determination. It takes time to gain followers, so do not become disappointed if it does not happen right away. Even though it has been known to happen in the past, the likeliness of you doing it is next to nothing. So be patient and the followers will come over time.
  • Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.

Businesses can take advantage of this by using these sites to market their products or services. Do your research and find out whether it integrates with an email service provider such as Marketo, a Vista Equity Partners company. Look at some of the email features of Marketo below: